Simi Belo, creator of the award-winning SimiWeave (previously called NewHair)

Simi Belo, Nigerian, invented, patented and launched the ‘SimiWeave™’, a revolutionary type of hair piece designed for black women, in London, UK, in 2004.

Heralded as ‘a new invention set to take the hairdressing world by storm’ by industry-leading magazine Black Beauty & Hair, the ‘SimiWeave™’ has been an outstanding success amongst customers, hair and beauty experts, the media and retailers alike. Many celebrities have been wearing the SimiWeave™ in secret, but because it looks so real, instead of revealing that they are using hair extensions, these icons of the TV, film, music and fashion industries have been passing it off as their own hair at every opportunity!

Simi, her patented design and her company Imiis, have already won six major awards and were finalists for six more including ‘International Business Woman of the Year’, ‘Rising Star of the Year’, ‘Black & Minority Ethnic Business Of The Year’, ‘Top Ten Pan-African Women’s Inventor / Innovator’ and ‘Top Ten British Female Inventor / Innovator’.

Please visit www.SimiBelo.com and www.SimiWeave.com for details.